Landing pages rarely need a redesign. They need a checklist. These twelve fixes come from auditing hundreds of lead-generation pages.
Above the fold
- Say what you do, for whom, in the first six words.
- Put one primary CTA above the fold — not three competing ones.
- Show social proof (logos, ratings, review count) within one scroll.
- Match the ad’s promise word-for-word in the headline.
Mid page
- Replace feature lists with outcome statements.
- Add a pricing anchor, even a “starting from” figure.
- Answer the top three objections as FAQ items.
- Use real photos of your team or work, never stock-only.
The form
- Cut fields to five or fewer — every extra field costs submissions.
- Make the button describe the outcome: “Get My Free Audit”.
- Add phone validation with a clear error message.
- Confirm submission instantly and say what happens next.
Ship these in order of effort — form fixes first, they take an hour and often lift conversions 10–20% on their own.
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