The logo is no longer the brand — the founder is. Buyers check profiles before calls, and a visible founder shortens sales cycles measurably.
Pick one platform, win it
LinkedIn for B2B services, Instagram for consumer brands, X for tech. One platform posting four times a week beats four platforms posting once.
The three content angles
- Build in public: share real numbers, wins and misses from the business.
- Teach what you sell: the fastest trust signal is useful expertise given away.
- Take positions: a respectful, reasoned opinion separates you from content clones.
The five-hour week
Two hours writing, one hour engaging with others’ posts, one hour on calls that become content, one hour reviewing what resonated. Cadence beats intensity — thirty weeks of showing up outranks one viral post.
Start with twenty posts about the questions customers already ask you. The material exists; it just needs publishing.